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What determines which medicare sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell medicare to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the medicare advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the medicare demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the medicare sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in medicare might be.
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The Internet abounds with all sorts of information on medicare, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about medicare posted in Internet newsgroups can be flawed. Even if the medicare document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following medicare advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a medicare consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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