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Anyone with a computer and modem can become an electronic publisher of ostomy on the Internet, disseminating information to a global audience. While this new medium explodes with ostomy information, it also poses a vexing problem: How do you evaluate the quality of the ostomy information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting ostomy fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our ostomy recommendations.
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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous ostomy companies that operate websites for quick quids. Many ostomy sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do ostomy site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a ostomy site learns that you are interested in ostomy, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some ostomy websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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