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You've probably heard of search engines such as Yahoo!, Google, and AltaVista. There are literally dozens of these tools to help you locate the design information you're looking for. The trick is understanding how they work, so you can use the right tool for the job and if the returned list of design sites is useable. We've done this and our summary below will save you hours and hours of time.
Search engines break down into two categories, directories and indexes. Directories, such as Yahoo!, are good at identifying general information but no so good and specific design information. Like a card catalog in a library, they classify websites into similar categories, such as accounting firms, English universities and design providers. The results of your search will be a list of websites related to your search term. For instance, if you are looking for the design, use a directory.
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First of all, how do potential customers sort out the value of a design website? That can be difficult given the amount of online clutter. To attract customers, a design provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the design pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of design products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and design are already familiar. While online design sales are growing rapidly, it still represents a small percentage of sales in the real world.
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