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Thousands of hotels e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your hotels customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for hotels purchases. But most analysts project healthy growth for hotels online sales, especially as security issues are addressed.
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Everyone agrees that if a site doesn't rank in the top 10 or 20 when doing a hotels search you may not see it. This is why your search should be very specific as to the exact hotels phrase you are looking for. If this is a brand name the list the hotels brand.
If the creator of the page tries to stuff hotels in more than is needed then the page may not obtain a good ranking and you may never see it. Webmasters should only use those hotels and like phrases that are also used in the copy of the page and is the true subject of the web page.
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