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If you've spent any time online looking for accommodations, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for accommodations ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which accommodations sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell accommodations to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the accommodations advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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First of all, how do potential customers sort out the value of a accommodations website? That can be difficult given the amount of online clutter. To attract customers, a accommodations provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the accommodations pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of accommodations products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and accommodations are already familiar. While online accommodations sales are growing rapidly, it still represents a small percentage of sales in the real world.
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