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What determines which supplies sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell supplies to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the supplies advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the supplies demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the supplies sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in supplies might be.
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Indexing is simply the work the Search Engine Robots do to give you information on supplies. How does an indexing robot decide what to index? Well they just send their Bots or Spiders to crawl the web looking for supplies on web sites.
If an indexing robot finds a document that contains supplies, it may decide to parse it, and insert it into its database. How this is done depends on the robot. Some robots index the HTML Titles that contain supplies and keep them in their database. Others will look for supplies in the first few paragraphs, or parse the entire HTML and index all words.
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