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The Internet abounds with all sorts of information on teleconferencing, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about teleconferencing posted in Internet newsgroups can be flawed. Even if the teleconferencing document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following teleconferencing advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a teleconferencing consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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First of all, how do potential customers sort out the value of a teleconferencing website? That can be difficult given the amount of online clutter. To attract customers, a teleconferencing provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the teleconferencing pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of teleconferencing products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and teleconferencing are already familiar. While online teleconferencing sales are growing rapidly, it still represents a small percentage of sales in the real world.
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